Born into a world of division.
A logo created a century late.
The most influential, least known adman & The issues we face today.
Mary Ghiorsi, Grey’s archivist, paints a picture of the industry in the 1920s and considers what led Larry and Arthur to conceal their true identities.
Dan Rhatigan, renowned typographer, talks about the origins of Century Schoolbook and why it was chosen as the the typeface for the Valenstein & Fatt logo.
John Valenstein, Larry's son, provides a rare glimpse into
the character of one of advertising's most influential but least known forefathers.
Trevor Phillips OBE examines diversity in today's advertising industry and discusses why he believes we need to be even more open and progressive in our thinking.
VALENSTEIN&FATT will lead by example.
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